9 Types of Content that Make Users Save Your Posts on Instagram
So everyone knows that looking at engagement rates is one way to tell if your Instagram post is performing well. With the added benefit of signaling to Instagram’s algorithm that your post is deserving of more views, having high engagement is key to winning the social media game today.
However, what constitutes one’s engagement rates? If you think that engagement is still just about getting likes and shares, it’s time for you to meet the platform’s newest engagement tool – Instagram Saves.
What’s Instagram Saves, and why is it important?
The latest metric to the party, Instagram Saves indicates the number of users who have saved your content to their account. Instagram Saves provides users with a more direct way to view the post again from their account, and as such, it is typically used when users would like to reference the content later on.
This makes it a good engagement metric to target, as Instagram Saves is an excellent gauge for Instagram to tell if your post has been useful or entertaining to viewers.
So, what type of content can you create to get more Instagram Saves?
TLDR
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Lists
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If you want more saves on your Instagram posts, why not compile a list? The great thing about the list is users love to save something they find interesting or inspiring.
You could create a list with topics related to your niche. Make sure it’s something that is in the interest of your audience. For example, a list of iconic moments on Instagram or tourist attractions in a city.
Guides
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Guides are an excellent way to share helpful content with your audience and help them accomplish something. When creating a guide, make sure it’s easy to follow. Break the steps down into small, manageable chunks. So if you’re looking to rack up some saves, this is a great strategy to try.
Tips
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Good tips give you Instagram saves and many reasons to come back to your profile regularly. This is a great way to keep them engaged and coming back for more. In the long run, they could even become an advocate for your brand voluntarily.
Hacks
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Anyone who has ever scrolled through Instagram can attest that life hacks are always a popular topic. It’s a good topic because useful hacks make our lives easier. Many examples of useful hacks include:
- Mindblowing hacks.
- Clever ways to organise clothes in luggage.
- A time-saving tip for doing the dishes.
Templates
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Brands should take their time to create templates for users to share. Templates get your message out there and can be more engaging than standard posts. A good template could lead to increased interaction and heightened brand recognition.
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Step-by-step
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A step-by-step format for an Instagram post is perfect for tutorials, recipes, or other topics requiring some explanation. It’s better to create step-by-step with Reels because it’s visual in nature, and users are more likely to engage with them. Good step-by-step Reels could bait many people to save or share your posts.
Infographics
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Want to keep things visual and interesting when sharing complex topics or data? Then, you need to consider creating infographics. Infographic is an easy-to-digest format that you should try. It’s effective to catch attention and lure people to save it for viewing in the future.
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Tutorials
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A great tutorial is a demonstration of knowledge. It could make people think your brand is a force to be reckoned with in your industry. A quick yet informative tutorial would do wonders for your Instagram metrics.
Checklist
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Checklists help people to stay organised and motivated. It allows people to stay or get back on track. That is why you need to think about whether your brand has a relatable idea that could be turned into a checklist for your audience.
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Final thoughts
There’s no doubt that a well-strategised Instagram post can help you rack up some saves. Using some of the tactics mentioned in this article, you can create posts that are more likely to be saved by your audience. So, why not give them a try for your next content plan?
