Digital Marketing Agency Blog and Tips

Integrated Marketing Tips
on 03 Nov 2021

Shine Brighter With These Diwali Marketing Campaign Ideas 🪔

Diwali (or Deepavali) is a festival that celebrates good over evil, new beginnings, and light over darkness. It is also known as the ‘festival of lights’ and is celebrated by millions of Indian descents, Hindus, Sikhs, and Jains worldwide. The festival is usually sometime between October to November. This year, the main day of […]

Integrated Marketing Tips
on 18 Oct 2021

Singapore Telegram Channels and Groups You Must Join in 2022 👀

Telegram is awesome. It has a huge user base and is ranked sixth for mobile apps with the most monthly active users in Singapore. The groups and channels features are also incomparable to WhatsApp, especially with broadcasts for channels, customised polls, or bots. Besides, it has grown to become more than an instant messaging […]

Integrated Marketing Tips
on 24 Sep 2021

6 Tips to Create Memorable Marketing Campaigns 💯

“Marketing is a contest for people’s attention”, according to Seth Godin—a best-selling author and 2018 Marketing Hall of Fame Inductee. And that is true because you need to stand out from the crowd to be noticed nowadays. You need to stay competitive in an increasingly challenging market. But how can you navigate and […]

Social Media Tips
on 08 Sep 2021

Facebook Shop 101 🛍️

Are you a retailer that’s on social media? Or perhaps a home-based business collating orders online? If so, it’s time to consider adding Facebook Shop to your social media profile to increase your sales because Facebook has 2.9 billion active users! But firstly, you may be wondering: What’s Facebook Shops? Facebook Shops explained […]

Tips
on 10 Aug 2021

What to Consider When Choosing Your Marketing People 💯

It is common practice for brands to engage in marketing as it is essential in promoting the brand and what it offers. If brands don’t do marketing, it’s almost like they set up a business and didn’t tell anyone. Some prefer to have an in-house marketing team, while others prefer to collaborate with an external […]

Social Media Tips
on 29 Jul 2021

2022 Instagram Algorithm Finally Explained 📝

There are so many wild guesses when it comes to Instagram’s algorithms. After many summers and winters, Instagram finally casts some light on how Instagram works. Here are the key takeaways from the latest Instagram algorithm. The Instagram algorithm in 2022 #️⃣ Instagram does not rely on a single algorithm. Instead, […]

Integrated Marketing Tips
on 09 Jul 2021

Micro-Influencers vs Macro-Influencers 101 🤳

Brands, be it small-medium enterprises or multinational companies, can benefit from the assistance of social media influencers in their social media marketing efforts. A 2020 survey by Rakuten Insight showed that, increasingly, Singaporeans’ purchasing choices are affected by influencers’ endorsements. Approximately 51% of survey respondents acknowledged that they purchased a product because an influencer endorsed […]

Social Media Tips
on 09 Jun 2021

5 Ways to Step Up Your Social Media Game 💯

As of January 2021, Singapore has a total population of 5.88 million, of which a staggering 84.4% are active social media users. Simply put, 4.96 million Singaporeans are using social media in 2021. This represents a 4.3% increase from 2020—since then, 210,000 more have joined the social media game. That number means socials, be […]

Integrated Marketing Tips
on 28 May 2021

Spilling the Tea about Telegram Marketing 💬

Did you know that Telegram is one of the most-used social platforms in Singapore? According to the Digital 2021: Singapore report, they hold a comfortable position above TikTok, Pinterest, Reddit, and Snapchat. Sitting in the 6th position amongst all mobile applications with the most active users every month, they beat Lazada, Spotify, Carousell, and […]

Digital Marketing Tips
on 18 May 2021

Learning Digital Marketing From the Best: Netflix 🍿

We’re back to night-ins; thank you, COVID-19. This means more Netflix and chill at home. And right now, you’re either subscribed to a Netflix plan or have been using your friend’s account for months. People in Singapore have been pampering themselves with entertainment from different streaming platforms. It’s non-stop binging with Friends on […]

Integrated Marketing Tips
on 13 May 2021

Four Ramadan Campaigns We Love 🌅

We just found out that Ramadan, a month that some brands expect to see a decline in sales, actually brings the highest increase (11%-13%) in revenue. Brands should start getting creative with their Ramadan campaigns. The reason? Captivate your audience’s attention and grow your brand awareness and recognition through cultural sensitivity. As a […]

Integrated Marketing Tips
on 19 Apr 2021

Creating an Exceptional Website: Eye-catching Design, Seamless Usability, and Memorable User Experience 👌

Nowadays, your business needs an exceptional website—not just a website. There are some principles you have to follow to create an effective website. These guidelines will help you build a website with an eye-catching design, seamless usability and a memorable user experience. 9 proven web design principles for you: Your website is […]

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