Digital Marketing Agency Blog and Tips

Integrated Marketing Tips
on 17 Mar 2021

Meme Marketing, It Works 🤡

Meme marketing is not just a fad. It is a legitimate integrated marketing strategy and has a very high chance of making you viral. And, what happens when brands hear the word “viral”? They all want a piece of that cake. It is free publicity. Who doesn’t want more eyes on them? But […]

Digital Marketing Tips
on 11 Mar 2021

The Importance of Digital Marketing During the COVID-19 Pandemic 📈

It is evident how different things have become due to the COVID-19 pandemic. With social distancing being the norm, companies steadily adopting work from home practices, and video conferencing becoming the new means for carrying out meetings and large group events, the way we work has since shifted tremendously. That isn’t all a […]

Social Media Tips
on 03 Mar 2021

Why You Cannot Ignore TikTok Marketing for Your Brands 💃

More and more brands are asking themselves if getting on TikTok is going to improve their marketing strategy. You’re not relevant if you’re not making a TikTok. Even Instagram is trying so hard to be like TikTok nowadays. But, before you assume that TikTok is only for Gen Z, we have some statistics from […]

Integrated Marketing Tips
on 24 Feb 2021

Everything You Must Know About Scarcity Marketing 💲

Ever wondered why Supreme is so successful? Or perhaps what drove the rise of the new budding platform Clubhouse? While marketers use many strategies to achieve success, one of the most prominent tactics is none other than scarcity marketing. But what exactly is scarcity marketing? And how can you leverage it? Scarcity […]

Integrated Marketing Tips
on 16 Feb 2021

We Think You Need a Chatbot 🤖

A chatbot is a virtual assistant, for your customers, with the ability to understand or guide your customers to a determined desired outcome. It is no longer a thing that your potential customers can avoid. Once emerging, chatbots have transformed into an established piece of technology that most businesses are adopting. Juniper Research even forecasts […]

Integrated Marketing Tips
on 09 Feb 2021

How Fei Siong Group Built a $150 Million Empire 🍜

Fei Siong Group just opened its new food court. The latest addition to their empire is Boleh Boleh, the biggest pork-free food court in Singapore, located on the fourth floor of The Clementi Mall. With their latest venture, people are curious about how Fei Siong Group grew so much. So much that there is […]

Tips
on 02 Feb 2021

What Do PNG, JPEG, GIF, EPS, PDF, and HEX Stand For? 🤔

We use PNG, JPEG, GIF almost every day. When you breathe in a world of Slack, Google Workspace, even Discord, these abbreviations are easy to understand for you. But, as surprising as it may sound, many people do not actually know what these terms stand for. Explaining abbreviations of PNG, JPEG, GIF, EPS, […]

Tips
on 26 Jan 2021

Comparing Industry Giants: Apple Music vs Spotify 🎵

The way people listen to music has changed so much over the years. Technology has completely transformed our listening experience. The most significant change is the shift from CDs, digital music players (iPod—remember?) to streaming platforms. And since most people play their favourite tunes on streaming platforms, let’s discuss the two giants in this […]

Tips
on 19 Jan 2021

7 Ideas To Make Work Bearable 😍

Do you struggle waking up for work every day? It is draining to work up to nine hours a day in an environment that makes you roll your eyes. For employees, a positive workplace may make work less stressful. Having great coworkers could make your days at work bearable. Creating a positive work […]

Integrated Marketing Tips
on 12 Jan 2021

4 Marketing Lessons From Singapore Airlines During COVID-19 ✈️

2020 hit the airline industry hard. Airlines needed to take a detour to keep their engines running. Yet, as with most hardships, there is always something we can learn. One story that marketers should know is how Singapore Airlines (SIA) reassessed their marketing strategy. Singapore Airlines Marketing Strategy 🌏 Grounded fleets of planes […]

Integrated Marketing Tips
on 05 Jan 2021

Recalling Colour Psychology and Its Impact for Your Brand 🎨

Have you ever wondered why Starbucks choose green for their logo? Or why McDonald’s went with red and yellow? They’re chosen for a reason! It is because colour psychology plays a very significant role in branding. Beyond aesthetics, colour helps in communicating a brand’s positioning and niche. Having the right colours can boost […]

SEO & SEM Tips
on 04 Jan 2021

What Are the Differences Between SEO vs SEM? 📓

Knowing the differences between search engine optimisations (SEO) vs search engine marketing (SEM) could help you craft a winning marketing plan. It is because the search engine has become an essential channel for a business in the digital space. Therefore, let’s break down the differences between SEO vs SEM and determine how these two […]

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