Digital Marketing Agency Blog and Tips

SEO & SEM Tips
on 25 Oct 2013

How To Run An Effective Google Adwords Search Campaign?

In today’s business world, everyone can start running a Google Adwords campaign with a small budget. Bringing your products to prospective customers has never been easier. However, it is a harsh reality that millions of businesses around the world might be running similar campaign. This increases the competition and it is even harder to stand […]

Social Media Tips
on 09 Oct 2013

9 Ways to Integrate Facebook into your Overall Marketing Strategy

Nowadays, many mistakes are committed by today’s marketers when it comes to Facebook marketing. Above all, the biggest blunder is the mindset that Facebook itself is a stand-alone tool that can help you achieve your goals by itself. This is popularly known as the Facebook silo. Without an integrated digital marketing strategy, even with the […]

Social Media Tips
on 24 Jan 2013

Case Study: Burberry & Digital Marketing

Our investment in flagship markets and digital technology has enabled our global teams to continue to drive customer engagement, enhance retail disciplines and improve operational effectiveness, further strengthening brand momentum. Burberry’s social marketing strategy is undeniably successful with the allocation of 60% of its marketing budget on strictly digital channels proving to be a […]

Integrated Marketing Tips
on 22 Oct 2012

How SMEs compete against the bigger guns

There are thousands of small and medium enterprises (SME) in Singapore, representing 63 percent of all Singapore revenue. While the majority of these firms oftentimes have smaller marketing budgets versus larger firms, competing against the majors becomes an integral component to any small business marketing strategy and thus a major focus for sustainable growth. Lesser […]

SEO & SEM Tips
on 14 Oct 2012

Need Help Planning and Managing Google Ads?

Need Help Managing Google Ads? Smart choice. Since you are here, you probably already understand that Pay Per Click (PPC) Advertising with Google Adwords addresses three key components that other advertising fails to address: Reach – the Google network reaches 95% of Singaporeans. Relevance – ads are shown only to people who indicate interest in […]

Digital Marketing Tips
on 13 May 2011

Landing Page Optimisation – Must Read!

Landing page optimization is extremely important in order for search engines to elicit your pages to browsers as well as to entice consumers to make a conversion. A conversion can be a purchase or other behavior, which is described as the main goal for your Web page’s existence. What most, smaller companies are up against […]

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