Digital Marketing

Fresh Digital Marketing Insights from Singapore and around the World.

February 1, 2018

Six Digital Marketing Trends To Watch In 2018

[This article first appeared on Forbes] POST WRITTEN BY Michael Tasner CEO @ No Joke Marketing, a demand generation agency focused on ROI & results. Dad, Former CMO of Guerrilla Marketing, Bestselling Author ‘Tis the season to take a look at what worked and didn’t work in your marketing last year. In going through that exercise,…

January 4, 2018

Rich Results Test Tool Launched By Google

The Rich Results Tool was launched by Google on the last day of 2017 and it will allow publishers to test the content on their page to ensure that structured data is properly displayed in search engine results. With this latest tool, page content will be displayed in ‘rich snippets’ and ‘rich cards’ format on…

December 21, 2017

Majority Of Marketers Agree On Effectiveness Of Email Marketing

Email marketing has proven to be effective in capturing potential users and customers’ attention when used properly. More and more businesses have turned to email marketing in recent years to reach their target markets to increase exposure and, in the process, increase sales. So what do marketers feel about email marketing and what do they…

November 28, 2017

Instagram Launches “Paid Partnership” Tag In Singapore

As part of a global initiative to boost transparency in the influencer world, Instagram has launched its “paid partnership” tag in Singapore. This comes after the United States’ Federal Trade Commission started placing pressure on paid celebrity posts that omitted information on any monetary involvement by brands that may have sponsored the post. The Instagram…

November 22, 2017

41% Of Advertisers Admit To Ineffective Use Of Media Technology

According to a report released by ID Comms, majority of advertisers lack confidence in their utilization of media technology in serving a specific business goal and in contributing to the value chain. 41% admit that they are currently still “ineffectively” or “completely ineffectively” using media technology. Another 15% of the advertisers who participated in the…

November 14, 2017

Twitter Increases Tweet Limit

“We’re expanding the character limit! We want it to be easier and faster for everyone to express themselves,” Twitter tweeted this announcement on Nov 7 as they doubled the tweet limit to 280 characters in a bid to boost social engagement on the social media network and to attract more users to their service. Beta…

October 31, 2017

5 Reasons Why You Should Jump On The Social Media Bandwagon

Since its inception in the early 2000s, social media networks have been growing rapidly. As of 2016, there are now 1.96 billion social media users and this number is expected to increase to 2.5 billion by 2018. There are currently 2 billion users on social media giant Facebook, 800 million Instagrammers, 340 million Weibo users,…

October 17, 2017

Brand Authenticity Most Important to Consumers in Asia

A global study by Colf & Wolfe has shown that consumers in Asia are more inclined to brands are more authentic, honest and open. The survey covered more than 15,000 consumers in 15 markets, 5 of which are in Asia – India, Singapore, China, Hong Kong and Indonesia. Colf & Wolfe’s 2017 Authentic Brands Study…

February 14, 2014

Why Google +, and how brands can use Google + effectively?

More has been written about Google+ over the past 26 months than almost any other social media site.  While Google+ has had its share of press, there are still many skeptics. In the face of the sheer amount of time consumers spend on Facebook and Twitter, how do brands solve the dilemma of where to spend their…

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