Digital Marketing

Fresh Digital Marketing Insights from Singapore and around the World.

May 15, 2020

Top 5 Customer Loyalty & Rewards Providers in Singapore (2020)

Customer loyalty in 2020 is no longer just about membership cards and offering points for future redemptions. As part of a far larger brand strategy to appeal to consumers, loyalty marketing has progressed from the transactional “spend-and-earn-loyalty-points” model to one that ultimately helps brands understand how to serve their consumers better.   If you’ve read…

April 23, 2020

All About Loyalty Marketing For Business

Many people associate the quality of loyalty with their families, close friends, even their dogs. Loyalty plays a part in most of our daily activities. The brand of toothpaste most of us use each morning probably is one we have used for years, as maybe our coffee, soap and cleaning solutions. We generally order from…

April 9, 2020

10 Online Tools for Productivity this Work From Home Season

With social distancing being the new rule of the day and companies implementing work from home measures in line with the latest Circuit Breaker, many of us are reaching to find solutions when it comes to working remotely. Fortunately, in today’s digital age, there are many tools available online to help us get organised, productive…

March 31, 2020

5 Free Social Media Courses to Boost your Marketing game

Since the inception of Facebook back in 2004, social media platforms have taken our world by storm. Be it catching up with friends through Facebook and Instagram, passing time on YouTube, or networking through LinkedIn, most of us would have used social media one way or another in our daily lives.   In fact, according…

February 1, 2018

Six Digital Marketing Trends To Watch In 2018

[This article first appeared on Forbes] POST WRITTEN BY Michael Tasner CEO @ No Joke Marketing, a demand generation agency focused on ROI & results. Dad, Former CMO of Guerrilla Marketing, Bestselling Author ‘Tis the season to take a look at what worked and didn’t work in your marketing last year. In going through that exercise,…

January 4, 2018

Rich Results Test Tool Launched By Google

The Rich Results Tool was launched by Google on the last day of 2017 and it will allow publishers to test the content on their page to ensure that structured data is properly displayed in search engine results. With this latest tool, page content will be displayed in ‘rich snippets’ and ‘rich cards’ format on…

December 21, 2017

Majority Of Marketers Agree On Effectiveness Of Email Marketing

Email marketing has proven to be effective in capturing potential users and customers’ attention when used properly. More and more businesses have turned to email marketing in recent years to reach their target markets to increase exposure and, in the process, increase sales. So what do marketers feel about email marketing and what do they…

November 28, 2017

Instagram Launches “Paid Partnership” Tag In Singapore

As part of a global initiative to boost transparency in the influencer world, Instagram has launched its “paid partnership” tag in Singapore. This comes after the United States’ Federal Trade Commission started placing pressure on paid celebrity posts that omitted information on any monetary involvement by brands that may have sponsored the post. The Instagram…

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