Twitter Increases Tweet Limit

Twitter's tweet limit increases

“We’re expanding the character limit! We want it to be easier and faster for everyone to express themselves,” Twitter tweeted this announcement on Nov 7 as they doubled the tweet limit to 280 characters in a bid to boost social engagement on the social media network and to attract more users to their service.

Beta tests to increase the character limit on Twitter first began in early September and the expansion has been rolled out in all languages except Chinese, Japanese and Korean where character limitation are not a cause for concern.

Twitter has been losing out to its competition in terms of user growth in recent years and, according to numbers compiled by Statista (view below), is the slowest growing social media network in the past 2 years, lagging far behind Facebook, Whatsapp, Instagram, WeChat and Snapchat.

Infographic: Twitter Falls Behind the Competition | Statista You will find more statistics at Statista

Twitter chose to double their character limit in order to reach out to more users and it seems like this may be working as the company reported narrower loss in October for the 3rd quarter of 2017. The number of monthly active users for the service also increased marginally to 330 million and Twitter is hopeful that it can reach profitability in the 4th quarter of this year.



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