5 Reasons Why You Should Jump On The Social Media Bandwagon
Since its inception in the early 2000s, social media networks have been growing rapidly. As of 2016, there are now 1.96 billion social media users and this number is expected to increase to 2.5 billion by 2018. There are currently 2 billion users on social media giant Facebook, 800 million Instagrammers, 340 million Weibo users, 330 million Twitter users and 467 users on LinkedIn.
These massive numbers alone should be reason enough for you to start using social media for your business, but if you are still unimpressed and not convinced, here are 5 additional reasons why you should be.
- Boost your brand
Social media platforms are essentially a place to vocalize your business and what you have to offer. It allows you to connect with your existing customers and to reach out to new ones; once you have established your business’ social media presence there is a good chance that new customers will become more familiarized with your brand when they see you on multiple networks.
By having a presence on social media, you are making your business more accessible to customers in allowing them to easily reach and connect with you.
- Increase customer loyalty
A loyal customer is the best type of customer. They are the ones most likely to share, like or comment on your content and by doing that, they are helping you reach out to more people and letting them know that your business exists.
Of course, customer loyalty does not come without some work on your part; you must take the effort and time to acknowledge and interact with your customers. Whether it is a complaint or positive review of your business, you should respond in a timely manner and let your customers know that you are listening.
- Improve customer service
In this fast-paced society, everyone expects service to be delivered quickly and efficiently. As a matter of fact, 69% of customers go straight to a business’ Facebook or Twitter page for customer service and if you can beat the competition in catering to customers’ needs swiftly, half the battle is already won.
- Gain customer insight
Social media is a great place to source for valuable information regarding your clientele. For instance, an average of 6,000 tweets are posted every second by the 330 million users on Twitter and 80% of these users have mentioned a brand in at least one tweet that they have posted.
With a mountain of information available on the internet via social media, it will be a waste if you did not tap into it to gain access to customers’ likes and dislikes, opinions and preferences as well as their demographics – who are they, what is their background and what type of services or products will appeal most to them? From there, you can then make informed decisions regarding your business to better cater to your customers.
- Share information more quickly and effectively
Did your business just roll out a special promotion? Or perhaps you added a new service or product to your business profile? The first thing to do is to inform your customers of this and there is no faster and convenient way than through social media.
Some examples of content that you can share on social media that is likely to boost conversion rates and increase customer satisfaction and trust include blog posts, news articles, giveaways, polls, videos, tutorials, product reviews or 3rd party content.
If you are unfamiliar with utilizing social media to increase your business revenue and customer reach, then why not leave it to the experts? At Aiden Creative, we have a team of experts armed with the relevant information and tools to bring your business to another level through the use of social media. Find out what we can do for you.