Digital Marketing

Fresh Digital Marketing Insights from Singapore and around the World.

January 27, 2014

New Website, New Look. We are live!

After months of design, copywriting, development and testing, our brand-new website is finally up and running! Combining the expertises of our designers, UX specialists, copywriters and technologists, the digital marketing DNA of Aiden Creative is embedded in this spanking new website. Utilizing the latest UX design technology, we have created an immersive user experience for...
January 10, 2014

Best practices for Mobile SEO

What is Search Engine Optimizations? Search engine optimization (SEO) is one of those areas that are overcomplicated with technical jargon and complex theories, but the rules are really quite simple. SEO is not about machines, it’s about people. Search engines want to deliver the site that is the most relevant and best-equipped to answer the...
November 26, 2013

The Social Media ROI Conundrum

Return on investment (or ROI) isn't a concept with which the business world is unfamiliar. People are always searching for smarter ways to invest. But according to Fast Company, a surprising 88% of a sizable sample of marketing professionals feel they couldn't accurately measure their social media campaigns' effectiveness. Of the individuals surveyed 52% said that...
November 18, 2013

How to Enhance Mobile Marketing With Personalization

Everyone today understands mobile marketing's potential to produce business success. Mobile drives 20% of all e-commerce sales, and sales via mobile are projected to increase from $139 billion in 2012 to more than $400 billion in 2015. One vital step toward capturing this potential is personalizing the mobile experience for customers. Mobile is personal, with every device...
October 25, 2013

How To Run An Effective Google Adwords Search Campaign?

In today's business world, everyone can start running a Google Adwords campaign with a small budget. Bringing your products to prospective customers has never been easier. However, it is a harsh reality that millions of businesses around the world might be running similar campaign. This increases the competition and it is even harder to stand...
March 20, 2013

Dark Sites

What is a dark site? It is a page or a series of pages prepared such that in the case of an emergency it can immediately be released. It is otherwise inaccessible to the public when it is not needed.   What are the functions of a dark site? A dark site primarily concerns itself...
February 27, 2013

Google Adwords Enhanced Campaigns – Profit Today!

Google recently announced improvements to AdWords. Today's consumers are constantly connected and using many different devices, so Google has developed enhanced campaigns to help you reach them more easily and effectively. About enhanced campaigns Today, people are constantly connected and searching from all kinds of devices. Enhanced campaigns let you more easily adjust your ads and bids...
January 24, 2013

Case Study: Burberry & Digital Marketing

“ Our investment in flagship markets and digital technology has enabled our global teams to continue to drive customer engagement, enhance retail disciplines and improve operational effectiveness, further strengthening brand momentum.” Burberry’s social marketing strategy is undeniably successful with the allocation of 60% of its marketing budget on strictly digital channels proving to be a...
January 1, 2013

Extend Your Reach with Mobile Advertising

Aiden Creative helps you reach targeted audiences across different platforms and devices with Mobile Ads! Let your Mobile Ads appear on mobile devices in major search engine results pages, on content websites and in apps. Use them to put your business in front of people as they use their phones and tablets throughout the day....
December 1, 2012

Aiden Creative is now a Hootsuite Enterprise Solution Partner!

Aiden Creative has been accredited by Hootsuite, a top-notch social media management company in the world. As a strong advocate for effective social media marketing strategies and execution, Aiden Creative will spearhead the integration of Hootsuite Enterprise solutions with Digital Platforms across Singapore and South East Asia. HootSuite is an essential tool for managing social networks...
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