Fresh Digital Marketing Insights from Singapore and around the World.

January 22, 2018

5 Website Design Trends To Look Out For In 2018

Trends come and go, and this is no different for website design. In order to more efficiently reach your target audience, it is important that your website is fully functional, via both desktop browsers and mobile, aesthetically-pleasing and up-to-date with the latest technologies. As 2018 gets to a rolling start, what can we expect to…

January 15, 2018

Amendment To Facebook’s Algorithm May Lead To Increase In Ad Costs

Facebook has made changes to its newsfeed display and posts from family and friends will be given more importance over those from advertisers. This means that the cost of advertising on Facebook is set to increase yet again. Hours after the announcement was made, Facebook’s common stock fell by 4% and numerous agency account executives…

January 4, 2018

Rich Results Test Tool Launched By Google

The Rich Results Tool was launched by Google on the last day of 2017 and it will allow publishers to test the content on their page to ensure that structured data is properly displayed in search engine results. With this latest tool, page content will be displayed in ‘rich snippets’ and ‘rich cards’ format on…

December 21, 2017

Majority Of Marketers Agree On Effectiveness Of Email Marketing

Email marketing has proven to be effective in capturing potential users and customers’ attention when used properly. More and more businesses have turned to email marketing in recent years to reach their target markets to increase exposure and, in the process, increase sales. So what do marketers feel about email marketing and what do they…

November 28, 2017

Instagram Launches “Paid Partnership” Tag In Singapore

As part of a global initiative to boost transparency in the influencer world, Instagram has launched its “paid partnership” tag in Singapore. This comes after the United States’ Federal Trade Commission started placing pressure on paid celebrity posts that omitted information on any monetary involvement by brands that may have sponsored the post. The Instagram…

November 22, 2017

41% Of Advertisers Admit To Ineffective Use Of Media Technology

According to a report released by ID Comms, majority of advertisers lack confidence in their utilization of media technology in serving a specific business goal and in contributing to the value chain. 41% admit that they are currently still “ineffectively” or “completely ineffectively” using media technology. Another 15% of the advertisers who participated in the…

November 17, 2017

Stay Clear Of These 5 Mistakes On Facebook

Facebook is the fastest growing social media network with over 2.07 billion monthly active users and 1.37 billion active users on a daily basis; this is a 16% and more than 17% growth year-over-year respectively. 50 million businesses use Facebook to engage with these users and of these businesses, 3 million have invested in Facebook…

November 14, 2017

Twitter Increases Tweet Limit

“We’re expanding the character limit! We want it to be easier and faster for everyone to express themselves,” Twitter tweeted this announcement on Nov 7 as they doubled the tweet limit to 280 characters in a bid to boost social engagement on the social media network and to attract more users to their service. Beta…

October 31, 2017

5 Reasons Why You Should Jump On The Social Media Bandwagon

Since its inception in the early 2000s, social media networks have been growing rapidly. As of 2016, there are now 1.96 billion social media users and this number is expected to increase to 2.5 billion by 2018. There are currently 2 billion users on social media giant Facebook, 800 million Instagrammers, 340 million Weibo users,…

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