Insights

Fresh Digital Marketing Insights from Singapore and around the World.

December 18, 2013

Do Not Call Registry for Organisations

Starting from 2 January 2014, organisations conducting telemarketing activities to users of Singapore telephone numbers will need to submit their list of telemarketing phone numbers for checking against the Do Not Call (DNC) Registry. This includes organisations that send telemarketing messages, organisations that cause telemarketing messages to be sent, and organisations that authorise the sending...
November 26, 2013

The Social Media ROI Conundrum

Return on investment (or ROI) isn't a concept with which the business world is unfamiliar. People are always searching for smarter ways to invest. But according to Fast Company, a surprising 88% of a sizable sample of marketing professionals feel they couldn't accurately measure their social media campaigns' effectiveness. Of the individuals surveyed 52% said that...
November 18, 2013

How to Enhance Mobile Marketing With Personalization

Everyone today understands mobile marketing's potential to produce business success. Mobile drives 20% of all e-commerce sales, and sales via mobile are projected to increase from $139 billion in 2012 to more than $400 billion in 2015. One vital step toward capturing this potential is personalizing the mobile experience for customers. Mobile is personal, with every device...
November 1, 2013

Website Design Trends in 2014

As the end of 2013 is round the corner, it’s time to have a look at what website designs we will see in the coming year. Like fashion and technology, the styles of blogs and websites would also witness a significant change. While some might develop new data, others revert back to old, tested formats,...
October 25, 2013

How To Run An Effective Google Adwords Search Campaign?

In today's business world, everyone can start running a Google Adwords campaign with a small budget. Bringing your products to prospective customers has never been easier. However, it is a harsh reality that millions of businesses around the world might be running similar campaign. This increases the competition and it is even harder to stand...
October 16, 2013

Facebook: 3rd Party Contest App or Timeline Contest?

As promised last month, we will be featuring the advantage and disadvantages of using two different types of contest ideas in Facebook. So, let us jump straight into it. Timeline Contests Timeline contests usually requires fans to do simple actions such as, liking a post, commenting on a photo or giving a caption. As long...
October 9, 2013

9 Ways to Integrate Facebook into your Overall Marketing Strategy

Nowadays, many mistakes are committed by today’s marketers when it comes to Facebook marketing. Above all, the biggest blunder is the mindset that Facebook itself is a stand-alone tool that can help you achieve your goals by itself. This is popularly known as the Facebook silo. Without an integrated digital marketing strategy, even with the...
September 27, 2013

Guidelines on Personal Data Protection Act

Singapore’s Personal Data Protection Commission (PDPC) issued guidelines this week to provide interpretations on specific requirements and obligations under the Personal Data Protection Act (PDPA). It has been almost a year since the PDPA was first announced in October 2012. The PDPA will come into operation and be enforced in phases, with the provisions relating to the…

September 20, 2013

Facebook Contest & Promotion Rule Changes

Facebook has recently announced a massive change in policy regarding contest and promotion. Basically, the third-party application requirement which has prevented any contest from being held on the timeline, is now taken out of the equation. You can now launch a contest anytime on your Page Timeline without going through the hassle of developing application using Shortstack...
March 20, 2013

Dark Sites

What is a dark site? It is a page or a series of pages prepared such that in the case of an emergency it can immediately be released. It is otherwise inaccessible to the public when it is not needed.   What are the functions of a dark site? A dark site primarily concerns itself...
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