Loyalty Marketing

Fresh Digital Marketing Insights from Singapore and around the World.

May 15, 2020

Top 5 Customer Loyalty & Rewards Providers in Singapore (2020)

Customer loyalty in 2020 is no longer just about membership cards and offering points for future redemptions. As part of a far larger brand strategy to appeal to consumers, loyalty marketing has progressed from the transactional “spend-and-earn-loyalty-points” model to one that ultimately helps brands understand how to serve their consumers better.   If you’ve read…

April 23, 2020

All About Loyalty Marketing For Business

Many people associate the quality of loyalty with their families, close friends, even their dogs. Loyalty plays a part in most of our daily activities. The brand of toothpaste most of us use each morning probably is one we have used for years, as maybe our coffee, soap and cleaning solutions. We generally order from…

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