GOALS & REQUIREMENTS
STRATEGY & ROADMAP
At Aiden Creative, we adopt a tailor-made approach for each of our client. For us, no two businesses are alike. Our very first step is to understand the goals and requirements of our client. We will do a simple but effective audit of your strategic objective, business and communication goals, and crystallise its unique selling propositions.
Depending on the business dynamics and marketing mix, we will match you with the right solution, providing you with tailor-made perfection in order to achieve your business goals in the digital sphere. Combining the expertise of our team members, we will come up with a project plan to give you an overview of the whole process.
With a firm objective and project plan, an effective strategy will be created to ensure that the plan is executed to perfection. By taking the priorities and trade-offs of our client into account, we develop a roadmap to meet budget and deadline.
WIREFRAMES & INTERACTIONS
VISUAL DESIGN & IDENTITY
Without a proper blueprint it’s hard to build something beautiful. Before we start designing we define the information architecture and overall navigation for the client’s project – we call this the “app flow”. We plan where information needs to be, and how users will access it. Having a big picture understanding before designing a single pixel let’s us work more efficiently, but it also provides for a better end result.
Next, we create detailed wireframes for the higher level architecture, making it easier to approve key layouts and user interactions. When things are tricky to explain, we create interactive, tappable prototypes and videos. Then, we translate the wireframes and requirements into compelling visuals and identities, supported by competitive analysis and the brand guidelines we set out in the beginning. This creative concept is then presented to the client for review and approval.
Once we have the client’s approval on our wireframes and creative concept, we produce all screens necessary for the UI, as dictated by the project’s flow. This requires a lot of elbow grease and an eye for detail, as we work tirelessly to create the final screens, graphics, and UI elements for the project. We give everything a final look over, and a lovingly applied coat of polish before we combine the designed screens with the app’s flow, and top it off with the interaction layer.
They say beauty is only skin deep – the same is true for an app or website. Our developers understand that every successful mobile product needs a well thought-out flow, so they thoroughly analyse everything that may affect stability and productivity. They then choose the right technologies for the job, and plan resources accordingly, ensuring we can deliver everything to the client on time and up to our exacting standards.
We figure out which components and libraries we’ll use, and if we can’t find anything to our satisfaction we develop our own. We gather all required assets and documents. We bring these together to build, screen by screen, the user interface as laid out in the app flow. At this stage, the client can already see the interface working, as it would be in the final product. At the same time, our design team examines every aspect of the developed interface to see if any improvements or tweaks are necessary.
While our UI guys are busy moving pixels around, our server-side experts are busy working in the background. This back-end technology needs to be easily scalable to support multiple platforms and apps. We challenge ourselves to seamlessly integrate every element of the project into a single, reliable product.
QA & TESTING
We treat quality assurance with the utmost importance. Through extensive testing, we inspect every pixel that our designers create. We compile every issue we find, then we solve them and provide the necessary reports.
As we release work-in-progress versions, we continuously hunt for bugs and fix them. We use a constant integration approach to build, test, and gather crash and usage reports automatically.
The process of launching an app or a website can be as challenging as the development itself. Our service does not end at the development stage itself. For example, we help our clients in the entire procedure of submitting their app to the various app stores.
UX & CODE IMPROVEMENTS
After the launch, we will get you covered with our comprehensive after-service support. We integrate advanced analytics systems in our websites and apps, making it easy to comprehend how people use them and to measure how business objectives are being accomplished. In another words, you’ll quickly discover what’s hot and what’s not, and which products are moving and which you should remove.
Based on user’s feedback, we will recommend UX & code improvements to improve user experience and reduce bounce rate. This enables us to introduce new feature in future versions.
We also provide ongoing support for your app after the launch. You don’t have to worry about any downtime or bug-related issue as we will be on standby to assist you. Therefore, you will be able to focus on the core competencies of your business without any disruption.
In this fast moving digital world, new features of an app might become obsolete overnight. Hence, it is important to have versions upgrade regularly. At Aiden Creative, we will support you should you decide to add in new features in the future. We are with you for long haul.