Angry Birds on Mount Faber

Full-suited Digital Marketing Campaign

The Mount Faber Leisure Group aims to provide unique leisure activities for both tourists and locals. As such, its website promotes activities like sky dining, cable car rides and fine dining. Visitors can also find useful links to various local tours including places like Chinatown.

Angry Birds Egg Hunt Contest

Aiden Creative had the privilege of coming up with a game changing Facebook Marketing Campaign for their Facebook page. Initially, Mount Faber Leisure Group faces the problem of low fanbase and the lack of fans engagement. So, we introduced the Egg Hunt Contest for Singapore Cable Car, which is a phenomenon. We brainstormed and found the perfect angle for it – the evil pigs have stolen the eggs from the Angry Birds and have hidden it in and around Mt Faber! Now the Angry Birds are coming to find those eggs but they need the help from Facebook fans to find those missing eggs! So we created this egg hunt contest where users are required to find those missing eggs in and around Mt Faber.

angry-birds-facebook

Participants with the highest score walk away with fantastic prizes. The campaign was an even bigger success due to the sharing of the aps with friends of friends, which leads to an exponential growth in fanbase. The Facebook engagement rate is a whopping 80%. With this, we have proven our capabilities in over-delivering in terms of the ROI of the Facebook Campaign. The client is delighted with the achievement and we are honoured to work with them towards the success of such a major marketing campaign.

Angry Birds Mood App

In a bid to sustain user engagement levels on Facebook, Aiden Creative created an interesting app that ties in the different Angry Bird moods with that of users’. And at the end of it, users are “recommended” to visit various outlets in The Jewel Box to improve or elevate their moods. The app received thousands of plays, and after learning that they are used more than once, Aiden Creative added more questions to create more variety. All in all, it was not only successful at improving page engagements, but it also helps to garner more fans.

Aiden Creative was also involved in other aspects of the digital marketing campaign, most notably seeding the campaign video and making it viral in the process. We have garnered over 5 million views as of 1 January 2014, and it’s only going get wilder from here. Some other activities include PPC Advertising, SEO and the development of a campaign microsite.

angry-birds-microsite

“Aiden Creative has impressed us with their depth of knowledge, responsiveness and professionalism. Since working with them, they have increased our Facebook fan base by over 10,000% (40K fans), amplified our reach, and created easy-to-navigate microsites for all our events. We would recommend Aiden Creative for companies who would like to move their marketing communications to digital platforms.”

Lim Wee Ling
Marketing Director, Mount Faber Leisure Group

The Viral Video that has garnered over 5 Million Views to date.
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