Downtown East is Singapore’s premier lifestyle, recreational and entertainment hub catering to the wide interests of modern youths and families by bringing exciting activities and fun facilities all under the roof. To achieve the objective of increasing fan base and more engagement on the page, Aiden Creative came up with an application called Fortune Shower.
The launch of the app on Facebook page is aimed at driving awareness of the campaign down at the physical site. Through sponsored stories and friends sharing, we are able to amplify the reach to bigger audiences. As a result, at the end of the campaign, we manage to increase total page likes by over 3000. We are proud to be able to offer our expertise in application development and Facebook marketing to help Downtown East increase their brand awareness and engagement among youth and young adults.
“The campaign has definitely garnered more interest to Downtown East and the Chinese New Year campaign at the physical venue. “
Digital Marketing Manager, Aiden Creative