His Style Diary (“HSD”) is a ‘blogazine’ devoted to men who share an interest in fashion, grooming and lifestyle topics. The site’s objective is to create an environment that shares with its readers’ perspectives and information on the latest trends for men to create a space for communication and interaction. There are hundreds of sites targeted at women and fashion, but a good site devoted specially for men is hard to find and His Style Diary hopes to be able to fill this gap. Started in September 2011, based in Singapore – a melting pot of Western and Eastern culture – the site covers a good mix of global trends for the discerning and tasteful male.
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