NTUC Link Private Limited’s mission is to maximise benefits and provide real value in the LinkPoints Loyalty and Rewards Programme. Incorporated in 1998, it aims to bring greater value and savings to members by having a stream of quality merchants offering LinkPoints and attractive rewards.
All of us know how important Facebook is, as a marketing channel for businesses. It is essential that we acquire relevant fans, drive them to our pages in order to share our brand value and experience. From time to tell, we sell them our products after presenting our brand position. It is also important that they become brand advocates so that more users are acquainted with the brand.
This client understands the importance of Facebook marketing and how important that they engage the ‘right agency’. In a 3-month period, Aiden Creative creative work tirelessly with the client to understand the client’s brand positioning, unique selling points and things that entice the consumers the most. And finally after understanding the brand value of NTUC Plus!, we are able to create compelling advertising, relevant to their interest.
Theses pages are like hot buttons linking them to the Facebook page. As much as it is our KPIs to increase fan base for our clients, Aiden Creative remain true to our ethics of only reaching out to the most relevant users that truly like the brand for what it is on Facebook.
“We engaged Aiden Creative to manage our Facebook Advertising campaign from July to September 2013. In less than 2 months, Aiden Creative has increased our fans base more than double and delivered at least 5 times the KPI we have set for them. More importantly, they are all Singapore-based fans, which are hard to acquire. Aiden Creative understands how to use our USPs and positioning to reach and attract the Facebook users. With the success of this campaign and a larger fan base, we are working with Aiden Creative towards a longer term and more exciting project. Great job Aiden Creative!”
Digital Marketing Manager, NTUC Link