Singapore Badminton Association

Web Development / Digital Marketing

The Singapore Badminton Association was founded in 1929 and seeks to promote and develop badminton, one of the most popular sport in Singapore, as well as establish the Republic as a top badminton nation in the world. As the governing body for badminton in Singapore, SBA also coordinates, regulates, advises and administers all matters relating to the sport.

Aiden was tasked to create a brand new website for Singapore Badminton Association. The site was not only created with seamless user experience, it was created with SEO in mind. The site is also responsive to cater to a myriad of mobile devices and to provide users with optimised view of gallery and content.


We are really proud to work with them and we treasure this long-term partnership.

“Aiden Creative has done an exceptional job in working with the Singapore Badminton Association to bring the Li Ning Singapore Open 2013 OSIM BWF World Superseries to a fantastic climax on 23 June 2013. On behalf of the SBA, I would like to commend Aiden Creative for all the hard-work, expertise and professionalism shown throughout the event. In addition to the LNSO 13, Aiden Creative was also appointed as our corporate website vendor.

They have always delivered on-time, provided timely follow-up on questions/issues, reacted quickly when needed and brought us top-notch websites with well-thought out user-experience design and excellent SEO rankings – many of our keywords are on the first page of Google! I am delighted with the agency and would recommend them to other companies looking to develop their websites.”

Bobby Lee
CEO, Singapore Badminton Association


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