SEO

Fresh Digital Marketing Insights from Singapore and around the World.

April 5, 2014

Using Effective Keyword Research

It is really important to perform a fundamental research on keywords before you decide on which ones to rank for. This article explains in depth on how you can build an effective list of keywords for your website.   (1) Start off by grouping a list of User Search Queries (keywords) that your target audience...
January 10, 2014

Best practices for Mobile SEO

What is Search Engine Optimizations? Search engine optimization (SEO) is one of those areas that are overcomplicated with technical jargon and complex theories, but the rules are really quite simple. SEO is not about machines, it’s about people. Search engines want to deliver the site that is the most relevant and best-equipped to answer the...
December 27, 2011

Search Engine Results Page

When a user ‘googles’ or searches for a specific term on Google, Yahoo or Bing, these search engines magically(for the unacquainted) returns highly relevant results to the user’s search query. At the same time, ads(labeled as sponsored search) will also appear at the top and right side of the results page that are also highly…

December 26, 2011

Google to place higher emphasis on Landing Page Optimisation

Google announced this week that the company is placing heavy emphasis on relevance and quality of landing pages for their AdWords quality score.  This update was first sent out in select countries including Brazil, Portugal and Spain.  Google then decided to roll out the change globally.  Although this will take some time (we figure a couple…

December 12, 2011

Search Engine Optmisation Best Practices

Google Places is the way to go! Have you done some Google searches lately? There is a good probability that Google will display Google Places listings – and consumers are not only taking notice of their relevancy but clicking on them too. A study was conducted by SEO authority SEOmoz which proves this to be…

November 11, 2011

SEO Best Practices (Verified)

Google Places is the way to go! Have you done some Google searches lately? There is a good probability that Google will display Google Places listings – and consumers are not only taking notice of their relevancy but clicking on them too. A study was conducted by SEO authority SEOmoz which proves this to be…

May 13, 2011

SEO PROCESS

Let’s cut the chase and head straight to what we do best to create that online presence for your company. Phase 1 – ANALYSIS & TRENDING Analysis of existing website structure and frequency of indexing from Google Current page rank, age of domain and length of time domain is registered Evaluation of inbound link popularity…

May 13, 2011

Landing Page Optimisation – Must Read!

Landing page optimization is extremely important in order for search engines to elicit your pages to browsers as well as to entice consumers to make a conversion. A conversion can be a purchase or other behavior, which is described as the main goal for your Web page’s existence. What most, smaller companies are up against…

Optimization WordPress Plugins & Solutions by W3 EDGE