November 22, 2017

41% Of Advertisers Admit To Ineffective Use Of Media Technology

According to a report released by ID Comms, majority of advertisers lack confidence in their utilization of media technology in serving a specific business goal and in contributing to the value chain. 41% admit that they are currently still “ineffectively” or “completely ineffectively” using media technology. Another 15% of the advertisers who participated in the…