Tag "media-agency"

Fresh Digital Marketing Insights from Singapore and around the World.

January 15, 2018

Amendment To Facebook’s Algorithm May Lead To Increase In Ad Costs

Facebook has made changes to its newsfeed display and posts from family and friends will be given more importance over those from advertisers. This means that the cost of advertising on Facebook is set to increase yet again. Hours after the announcement was made, Facebook’s common stock fell by 4% and numerous agency account executives…

November 22, 2017

41% Of Advertisers Admit To Ineffective Use Of Media Technology

According to a report released by ID Comms, majority of advertisers lack confidence in their utilization of media technology in serving a specific business goal and in contributing to the value chain. 41% admit that they are currently still “ineffectively” or “completely ineffectively” using media technology. Another 15% of the advertisers who participated in the…

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