Tag "online-marketing"

Fresh Digital Marketing Insights from Singapore and around the World.

January 15, 2018

Amendment To Facebook’s Algorithm May Lead To Increase In Ad Costs

Facebook has made changes to its newsfeed display and posts from family and friends will be given more importance over those from advertisers. This means that the cost of advertising on Facebook is set to increase yet again. Hours after the announcement was made, Facebook’s common stock fell by 4% and numerous agency account executives…

November 22, 2017

41% Of Advertisers Admit To Ineffective Use Of Media Technology

According to a report released by ID Comms, majority of advertisers lack confidence in their utilization of media technology in serving a specific business goal and in contributing to the value chain. 41% admit that they are currently still “ineffectively” or “completely ineffectively” using media technology. Another 15% of the advertisers who participated in the…

November 17, 2017

Stay Clear Of These 5 Mistakes On Facebook

Facebook is the fastest growing social media network with over 2.07 billion monthly active users and 1.37 billion active users on a daily basis; this is a 16% and more than 17% growth year-over-year respectively. 50 million businesses use Facebook to engage with these users and of these businesses, 3 million have invested in Facebook…

October 16, 2017

Sponsored Video Content Made Available on LinkedIn

It is still in the closed beta phase, but video ads in LinkedIn will soon come to fruition in the not too distant future. 2 months after launching native video, which allows users to upload videos onto the site, LinkedIn is now dabbling in sponsored content in the form of videos. They are now working…

December 12, 2011

How to maximise profits by making your website credible

If you are selling online, one of the key considerations every customer make before a purchase is to determine whether your business is a fly-by-night, or one ridden with poor service, product quality and a shabby outlook. So, help your consumers/ potential clients determine at a glance; gain instant credibility for your site and boost…

December 12, 2011

Google PPC Ads will feature the +1 button

Starting October 2011, Google will introduce the +1 button and personal recommendations to display ads. The +1 button will begin to appear on AdSense for Content and AdSense for Mobile Content display ad formats — image, animated gif, and Flash. +1s will be one additional signal to help determine an ad’s relevance and Google will…

December 12, 2011

Search Engine Optmisation Best Practices

Google Places is the way to go! Have you done some Google searches lately? There is a good probability that Google will display Google Places listings – and consumers are not only taking notice of their relevancy but clicking on them too. A study was conducted by SEO authority SEOmoz which proves this to be…

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