Tag "social-media"

Fresh Digital Marketing Insights from Singapore and around the World.

January 15, 2018

Amendment To Facebook’s Algorithm May Lead To Increase In Ad Costs

Facebook has made changes to its newsfeed display and posts from family and friends will be given more importance over those from advertisers. This means that the cost of advertising on Facebook is set to increase yet again. Hours after the announcement was made, Facebook’s common stock fell by 4% and numerous agency account executives…

November 28, 2017

Instagram Launches “Paid Partnership” Tag In Singapore

As part of a global initiative to boost transparency in the influencer world, Instagram has launched its “paid partnership” tag in Singapore. This comes after the United States’ Federal Trade Commission started placing pressure on paid celebrity posts that omitted information on any monetary involvement by brands that may have sponsored the post. The Instagram…

November 17, 2017

Stay Clear Of These 5 Mistakes On Facebook

Facebook is the fastest growing social media network with over 2.07 billion monthly active users and 1.37 billion active users on a daily basis; this is a 16% and more than 17% growth year-over-year respectively. 50 million businesses use Facebook to engage with these users and of these businesses, 3 million have invested in Facebook…

October 31, 2017

5 Reasons Why You Should Jump On The Social Media Bandwagon

Since its inception in the early 2000s, social media networks have been growing rapidly. As of 2016, there are now 1.96 billion social media users and this number is expected to increase to 2.5 billion by 2018. There are currently 2 billion users on social media giant Facebook, 800 million Instagrammers, 340 million Weibo users,…

December 12, 2011

Google PPC Ads will feature the +1 button

Starting October 2011, Google will introduce the +1 button and personal recommendations to display ads. The +1 button will begin to appear on AdSense for Content and AdSense for Mobile Content display ad formats — image, animated gif, and Flash. +1s will be one additional signal to help determine an ad’s relevance and Google will…

December 12, 2011

Search Engine Optmisation Best Practices

Google Places is the way to go! Have you done some Google searches lately? There is a good probability that Google will display Google Places listings – and consumers are not only taking notice of their relevancy but clicking on them too. A study was conducted by SEO authority SEOmoz which proves this to be…

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