Web and Mobile

Fresh Digital Marketing Insights from Singapore and around the World.

January 22, 2018

5 Website Design Trends To Look Out For In 2018

Trends come and go, and this is no different for website design. In order to more efficiently reach your target audience, it is important that your website is fully functional, via both desktop browsers and mobile, aesthetically-pleasing and up-to-date with the latest technologies. As 2018 gets to a rolling start, what can we expect to…

October 16, 2017

Sponsored Video Content Made Available on LinkedIn

It is still in the closed beta phase, but video ads in LinkedIn will soon come to fruition in the not too distant future. 2 months after launching native video, which allows users to upload videos onto the site, LinkedIn is now dabbling in sponsored content in the form of videos. They are now working…

October 5, 2017

Google’s First Click Free Replaced with Flexible Sampling

Google first introduced First Click Free (FCF) ten years ago and it was intended to let users sample publisher content and let them determine the value of said content. However, publishers first had to give permission to Google Search to access news articles that are behind a paywall, otherwise the articles will not show on…

January 10, 2014

Best practices for Mobile SEO

What is Search Engine Optimizations? Search engine optimization (SEO) is one of those areas that are overcomplicated with technical jargon and complex theories, but the rules are really quite simple. SEO is not about machines, it’s about people. Search engines want to deliver the site that is the most relevant and best-equipped to answer the...
November 1, 2013

Website Design Trends in 2014

As the end of 2013 is round the corner, it’s time to have a look at what website designs we will see in the coming year. Like fashion and technology, the styles of blogs and websites would also witness a significant change. While some might develop new data, others revert back to old, tested formats,...
December 26, 2011

Google to place higher emphasis on Landing Page Optimisation

Google announced this week that the company is placing heavy emphasis on relevance and quality of landing pages for their AdWords quality score.  This update was first sent out in select countries including Brazil, Portugal and Spain.  Google then decided to roll out the change globally.  Although this will take some time (we figure a couple…

June 11, 2011

Table-less Website Design for better SEO

Cascade style sheets, or CSS has gained greater significance in search engine optimization (SEO). Tableless Web sites, a hallmark of CSS styling tends to generate a lot of web traffic.  Even Google and Yahoo, two of the largest search engines are not in favor of tabled Web pages. Therefore, CSS Web sites usually rank higher…

May 13, 2011

Landing Page Optimisation – Must Read!

Landing page optimization is extremely important in order for search engines to elicit your pages to browsers as well as to entice consumers to make a conversion. A conversion can be a purchase or other behavior, which is described as the main goal for your Web page’s existence. What most, smaller companies are up against…

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