Have you got all your online marketing tools in place? It is time to measure the effectiveness of your integrated digital marketing strategy. Aiden Creative provides all our clients with accurate Website Analytics Platform. With this installed for your site, you can optimise your website in many ways. This platform will provide you with rich insights into your website traffic and conversion related metrics. Using the analytics, you will be able to optimize the performance of your website by running split-tests. With this platform, you will benefit from:
Improvement in ad campaign
When you advertise on Google or other ad services, you can review extra data for the online campaigns by tracking landing page quality and conversions, and pick out your highest performing ads.
Page content review
See which pages drive the most pageviews on your site from the top content report. This report can answer questions you have about your most or least effective pages. For example, a high bounce rate indicates a landing page that should be redesigned or tailored to the specific ad which links to it.
Find out about the group of visitors become customers or follow your call-to-action. These key insights are valuable to modify your marketing campaign to cater to this particular group and this will improve your ROI.
Campaigns and keywords tracing
All transactions can be traced back to particular ads and keywords. You will be able to get loyalty and latency metrics and identify your revenue sources.
There are over 50 reports with customisable, drag-and-drop interfaces. You can also create your own custom reports, create the segments you want to see, or view multi-dimensional views of your data.