Website Conversion Optimization (CRO)

Scientifically Optimise your Online Properties for Better Conversions.

With a firm understanding of your analytics metrics, you can optimise the conversion rate of your visitors further by implementing Website Conversion Optimisation. Create experiments and run split-tests to find out which ads, content, page elements, photos and arrangements are more likely to convert your visitors into paying customers. You will be able to see results in terms of clicks, mouse-overs, time spent on a page, etc. With this, you will be able to bring qualified leads to your website and improve your conversion rate. Below are the features of our web conversion optimisation service:

Remarketing
Besides SEO and SEM, we detect cookies of the web users and in case they bounce off your site without converting, they will be redirected to the original website. This increases the chance of that user converting eventually.

Refined landing page
Heat mapping allows you check exactly what is clicked and the most suitable call-to-action can be placed at the most prominent place.
Site content improvement 
Overlay mapping, used in conjunction with heat mapping, helps you to calculate the number of clicks per element. You will be able to know what’s hot and what’s not and ultimately put important call-to-action in the right place.

Optimised scrollability
Scroll mapping measures how far user scroll down the page. Naturally we want visitors to be sold on the big message. If the visitors did not scroll down the entire page, there might be a need for improved web copy.

Manage traffic sources
With confetti mapping, you will be able to know where the clicks on your website come from, either Google search, online advertising, Facebook, etc. By analysing traffic from different sources, you will be in a better position to increase budget for reliable sources.

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