Must-See Social Media Demographics For Business Owners 📱

Must-See Social Media Demographics For Business Owners 📱


If you’re like most business owners, you know the importance of social media. After all, it’s one of the most powerful tools for marketing your business. But what you may not realise is how different social media platforms cater to different demographics. Selecting the right platform for your business is hence crucial to ensure that you don’t miss out on a key demographic for your business or even market to the wrong audience!


To help you make the best decision on where to channel your marketing efforts to reach your target audience, here are some must-know social media demographic statistics for business owners. 



  • Facebook is still the king for active users worldwide
  • TikTok is here to stay, with 1 billion monthly active users
  • Do not ignore Instagram, its users spend 10.3 hours a month on the platform
  • Twitter is not dead, in fact, 500 million tweets are made per day


Social media demographics in general


It’s no secret that social media has taken over the world. In just a few short years, platforms like Facebook, Twitter, Instagram and TikTok have transformed the way we communicate with each other. And while you might say that there are plenty of negative aspects to this phenomenon, there’s no denying that social media has also had a positive impact on our lives.


For one thing, it’s made it easier than ever to stay in touch with friends and family members who live far away. It’s also given people a platform to share their thoughts and ideas with the world.


Here are some key facts about general social media demographics:

  • 4.62 billion social media users in the world as of January 2022
  • Users spend an average of 2 hours and 27 minutes on social media per day
  • Facebook has 3 billion active users globally
  • Keeping in touch with friends and family is cited by almost 50% of global internet users as a significant motivation for their usage of social media


Facebook demographics

facebook demographics


Facebook is still the king (or queen) of social media, regardless of what we think of it. It originally started as a way for college students to connect. Nowadays, its user base has since expanded to include people of all ages and from all walks of life worldwide. So just who is using Facebook these days?


General statistics

  • More than 2.9 billion active users
  • 1.93 billion daily active users
  • The average user spends 19.6 hours per month
  • 561 million people browse their marketplace


Facebook users’ age, gender, and geographical statistics


  • People aged 45 and older account for 41% of Facebook users
  • People aged 25 to 34 make up 31% of Facebook users
  • 56.6% of Facebook users identify themselves as male (Meta only publish gender data for Female and Male)
  • 43.4% of users identify themselves as female (Meta only publish gender data for Female and Male)
  • 18.4% of Facebook users are male users aged 25 to 34, making them the largest demographic group since the rest are lower than 15%
  • India, the USA, Indonesia, and Brazil are the countries with the most Facebook users


The bottom line for Facebook demographics


Despite the platform’s reputation as seemingly boomer, a large percentage of the platform’s user base is still made up of millennials. With such a large and diverse user base and enormous potential audience, it’s clear that Facebook still plays a critical role in any brand’s social media strategy. And thanks to Facebook’s targeted advertising capabilities, businesses can also reach specific consumers who are most likely to be interested in their products or services more easily – a key feature that may not be as developed on other platforms.


TikTok demographics

tiktok demographics


If you’re not on TikTok yet, you may be wondering what all the hype is about. TikTok has taken the social media world by storm with millions of active users in a short span of time. And it’s no wonder why – the app is incredibly addictive, thanks to its mix of short videos. But who exactly is using TikTok? Let’s take a look at the real TikTok demographics.


General statistics

  • 1 billion monthly active users
  • The average users spend 89 minutes per day on TikTok
  • The potential reach of ads on TikTok is 884.9 million users


TikTok users’ age, gender, and geographical statistics


  • 57% of TikTok users identify as female
  • 43% of TikTok users identify as male
  • Tiktok is the most-downloaded app in over 40 countries worldwide
  • 41.7% of TikTok users are people aged 18-24
  • 31% of TikTok users are people aged 25-34
  • 25% of TikTok users in the US come from the people aged 10-19, making them the largest age group in TikTok US


The bottom line for TikTok demographics


TikTok’s audience is heavily skewed towards the youth, possessing a large Gen Z population. As such, it’s an excellent platform option for B2C brands looking to reach a young, engaged audience.


But, do you ignore TikTok if this age group is not your target audience? Definitely not.


TikTok users are highly engaged, with the average user spending 89 minutes on the app each day. In addition, due to features that allow users to create short-form video responses, comments and like content easily, TikTok is regarded as one of the best platforms to create an engaged community. For businesses, this presents a perfect opportunity to deliver marketing messages to users who will become eventual customers in an effective and personal way. 


The rise in short-form video popularity also signals changing consumer behaviour in terms of media consumption, making it pivotal for brands to familiarise themselves with the platform to stay up to date. 


Instagram demographics

instagram demographics


Finally! Instagram. 


Instagram is one of the most popular social media platforms today, and according to recent data, these are the people who spend their time on the platform.


General statistics


  • Instagram has 2 billion active users
  • The average users spend 10.3 hours a month on Instagram
  • 24% of users check their Feed, Reels, or Stories more than once each day


Instagram users’ age, gender, and geographical statistics


  • 25-34 is the largest age group on Instagram, making up about 31.2% of Instagram users
  • 18-24 is the second-largest age group on Instagram; they take up 31% of Instagram users
  • 49% of Instagram users identify themselves as female per January 2022
  • India, the USA, Brazil, Indonesia, and Russia are countries with the most Instagram users in the world


The bottom line for Instagram demographics


There’s no doubt that Instagram is a powerful marketing tool for businesses. Used by nearly an equal number of men and women and with around 2 billion active users, this is good news for companies that want to reach a broad audience.


Instagram is also the best platform for brands looking to reach Gen Z and millennials. Approximately 60% of Instagram users are people aged 18-34, making it a key channel for those who wish to grow awareness amongst that age group.


Of course, Instagram doesn’t just benefit from its sheer number of users – with the platform’s visual nature promoting the sharing of photos and videos, it’s the perfect place to showcase food, fashion and lifestyle in a curated manner that entices purchases.


Twitter demographics

twitter demographics


Are you a business owner looking to understand Twitter demographics better? Twitter can be a great marketing tool—but only if you target the right audience. Here are some key statistics to keep in mind.


General statistics



Twitter users’ age, gender, and geography statistics


  • 56.4% of users identify as male for Twitter’s advertising audience
  • 43.6% of users identify as female for Twitter’s advertising audience
  • 59.2% of Twitter users worldwide are aged 25 to 49
  • 38.5% of Twitters users are aged 25 to 34
  • The USA has the most active users on Twitter, with 76.9 million users


The bottom line for Twitter demographics


While Twitter may boast a lower group of users compared to the others, Twitter is still an influential platform favoured by politicians, celebrities and CEOs. Comparative to other social media platforms which are mostly used for entertainment and sharing of personal updates, Twitter is also more frequently used by users to keep up abreast of current affairs and world news. This makes it a key platform for businesses in niche industries, and businesses with a need to provide constant updates.