Fresh Digital Marketing Insights from Singapore and around the World.

November 23, 2020

What is SEO (Search Engine Optimization) in Marketing?

SEO stands for Search Engine Optimization. It is an essential practice in how a page could show up as relevant results for your queries in a search engine. Since there are an estimated 70.000 searches every second on the search engines, such as Google, optimizing your website will be beneficial for the marketing strategy of…

May 15, 2020

Top 5 Customer Loyalty & Rewards Providers in Singapore (2020)

Customer loyalty in 2020 is no longer just about membership cards and offering points for future redemptions. As part of a far larger brand strategy to appeal to consumers, loyalty marketing has progressed from the transactional “spend-and-earn-loyalty-points” model to one that ultimately helps brands understand how to serve their consumers better.   If you’ve read…

April 23, 2020

All About Loyalty Marketing For Business

Many people associate the quality of loyalty with their families, close friends, even their dogs. Loyalty plays a part in most of our daily activities. The brand of toothpaste most of us use each morning probably is one we have used for years, as maybe our coffee, soap and cleaning solutions. We generally order from…

April 14, 2020

How to Stay Sane and Productive While Working at Home

With the spread of coronavirus affecting everything from international travel to the availability of hand sanitizer, mitigating COVID-19 in all over the world has become a growing concern. The virus, which originated in Wuhan, China, is sending ripple effects around the world, including a push for more people to work at home, while health organizations work to…

April 9, 2020

10 Online Tools for Productivity this Work From Home Season

With social distancing being the new rule of the day and companies implementing work from home measures in line with the latest Circuit Breaker, many of us are reaching to find solutions when it comes to working remotely. Fortunately, in today’s digital age, there are many tools available online to help us get organised, productive…

March 31, 2020

5 Free Social Media Courses to Boost your Marketing game

Since the inception of Facebook back in 2004, social media platforms have taken our world by storm. Be it catching up with friends through Facebook and Instagram, passing time on YouTube, or networking through LinkedIn, most of us would have used social media one way or another in our daily lives.   In fact, according…

February 1, 2018

Six Digital Marketing Trends To Watch In 2018

[This article first appeared on Forbes] POST WRITTEN BY Michael Tasner CEO @ No Joke Marketing, a demand generation agency focused on ROI & results. Dad, Former CMO of Guerrilla Marketing, Bestselling Author ‘Tis the season to take a look at what worked and didn’t work in your marketing last year. In going through that exercise,…

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