Insights

Fresh Digital Marketing Insights from Singapore and around the World.

January 19, 2021

7 Ideas To Make Work Bearable

Do you struggle waking up for work every day? It is draining to work up to nine hours a day in an environment that makes you roll your eyes. For employees, a positive workplace may make work less stressful. Having great coworkers could make your days at work bearable.   Creating a positive work environment…

January 12, 2021

4 Marketing Lessons From Singapore Airlines During COVID-19

2020 hit the airline industry hard. Airlines needed to take a detour to keep their engines running. Yet, as with most hardships, there is always something we can learn. One story that marketers should know is how Singapore Airlines (SIA) reassessed their marketing strategy.   Four marketing takeaways from Singapore Airlines   Grounded fleets of…

January 5, 2021

Recalling Colour Psychology and Its Impact for Your Brand

Have you ever wondered why Starbucks choose green for their logo? Or why McDonald’s went with red and yellow? They’re chosen for a reason! It is because colour psychology plays a very significant role in branding.   Beyond aesthetics, colour helps in communicating a brand’s positioning and niche. Having the right colours can boost brand…

January 4, 2021

What Are the Differences Between SEO vs SEM?

Knowing the differences between search engine optimisations (SEO) vs search engine marketing (SEM) could help you craft a winning marketing plan. It is because the search engine has become an important channel for a business in digital space. Therefore, let’s break down the differences between SEO vs SEM and determine how these two could be…

December 21, 2020

What is SEM and How It Could Help Your Business?

Do you know that on Google, the widely used search engine, there are an estimated 5.8 billion searches every day? With that amount of searches, more and more people are going digital to grow their business. Therefore, any business needs to learn what SEM is and its importance for your business.   What is SEM?…

December 2, 2020

Definitive Guide to SEO Optimization for Your Website

Search engine optimization (SEO) is an essential practice in helping a website’s visibility and traffic. Building and maintaining a fully-optimized website can bring positive results for the user experience of a site’s visitors and its performance in organic search results. Through this guide, you can learn how to optimize your website through SEO best practices…

November 27, 2020

Instagram Rolls Out Keyword Search, Optimize Your Page Now

Ten years since its inception, the long-awaited ability to perform keyword searches has finally arrived on Instagram.   Prior to this, users have only been able to find content through hashtags or usernames, limiting search on the platform. However, as part of Instagram’s recent update, the company has announced that users will now be able…

November 23, 2020

What is SEO (Search Engine Optimization) in Marketing?

SEO stands for Search Engine Optimization. It is an essential practice in how a page could show up as relevant results for your queries in a search engine. Since there are an estimated 70.000 searches every second on the search engines, such as Google, optimizing your website will be beneficial for the marketing strategy of…

May 15, 2020

Top 5 Customer Loyalty & Rewards Providers in Singapore (2020)

Customer loyalty in 2020 is no longer just about membership cards and offering points for future redemptions. As part of a far larger brand strategy to appeal to consumers, loyalty marketing has progressed from the transactional “spend-and-earn-loyalty-points” model to one that ultimately helps brands understand how to serve their consumers better.   If you’ve read…

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