Insights

Fresh Digital Marketing Insights from Singapore and around the World.

April 5, 2014

Using Effective Keyword Research

It is really important to perform a fundamental research on keywords before you decide on which ones to rank for. This article explains in depth on how you can build an effective list of keywords for your website.   (1) Start off by grouping a list of User Search Queries (keywords) that your target audience...
February 14, 2014

Why Google +, and how brands can use Google + effectively?

More has been written about Google+ over the past 26 months than almost any other social media site.  While Google+ has had its share of press, there are still many skeptics. In the face of the sheer amount of time consumers spend on Facebook and Twitter, how do brands solve the dilemma of where to spend their…

January 27, 2014

New Website, New Look. We are live!

After months of design, copywriting, development and testing, our brand-new website is finally up and running! Combining the expertises of our designers, UX specialists, copywriters and technologists, the digital marketing DNA of Aiden Creative is embedded in this spanking new website. Utilizing the latest UX design technology, we have created an immersive user experience for...
January 22, 2014

Grand Opening: Hue Concept Interior Design

I must say that it was really awesome to witness the grand opening of Hue Concept. It's one of the best and grandest I've seen, with a variety of daring moves - an indication of the entrepreneurial spirit the directors have set for their business. What's even more rewarding is to hear positive feedbacks from...
January 10, 2014

Best practices for Mobile SEO

What is Search Engine Optimizations? Search engine optimization (SEO) is one of those areas that are overcomplicated with technical jargon and complex theories, but the rules are really quite simple. SEO is not about machines, it’s about people. Search engines want to deliver the site that is the most relevant and best-equipped to answer the...
December 18, 2013

Do Not Call Registry for Organisations

Starting from 2 January 2014, organisations conducting telemarketing activities to users of Singapore telephone numbers will need to submit their list of telemarketing phone numbers for checking against the Do Not Call (DNC) Registry. This includes organisations that send telemarketing messages, organisations that cause telemarketing messages to be sent, and organisations that authorise the sending...
November 26, 2013

The Social Media ROI Conundrum

Return on investment (or ROI) isn't a concept with which the business world is unfamiliar. People are always searching for smarter ways to invest. But according to Fast Company, a surprising 88% of a sizable sample of marketing professionals feel they couldn't accurately measure their social media campaigns' effectiveness. Of the individuals surveyed 52% said that...
November 18, 2013

How to Enhance Mobile Marketing With Personalization

Everyone today understands mobile marketing's potential to produce business success. Mobile drives 20% of all e-commerce sales, and sales via mobile are projected to increase from $139 billion in 2012 to more than $400 billion in 2015. One vital step toward capturing this potential is personalizing the mobile experience for customers. Mobile is personal, with every device...
November 1, 2013

Website Design Trends in 2014

As the end of 2013 is round the corner, it’s time to have a look at what website designs we will see in the coming year. Like fashion and technology, the styles of blogs and websites would also witness a significant change. While some might develop new data, others revert back to old, tested formats,...
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