Insights

Fresh Digital Marketing Insights from Singapore and around the World.

November 28, 2017

Instagram Launches “Paid Partnership” Tag In Singapore

As part of a global initiative to boost transparency in the influencer world, Instagram has launched its “paid partnership” tag in Singapore. This comes after the United States’ Federal Trade Commission started placing pressure on paid celebrity posts that omitted information on any monetary involvement by brands that may have sponsored the post. The Instagram…

November 22, 2017

41% Of Advertisers Admit To Ineffective Use Of Media Technology

According to a report released by ID Comms, majority of advertisers lack confidence in their utilization of media technology in serving a specific business goal and in contributing to the value chain. 41% admit that they are currently still “ineffectively” or “completely ineffectively” using media technology. Another 15% of the advertisers who participated in the…

November 17, 2017

Stay Clear Of These 5 Mistakes On Facebook

Facebook is the fastest growing social media network with over 2.07 billion monthly active users and 1.37 billion active users on a daily basis; this is a 16% and more than 17% growth year-over-year respectively. 50 million businesses use Facebook to engage with these users and of these businesses, 3 million have invested in Facebook…

November 14, 2017

Twitter Increases Tweet Limit

“We’re expanding the character limit! We want it to be easier and faster for everyone to express themselves,” Twitter tweeted this announcement on Nov 7 as they doubled the tweet limit to 280 characters in a bid to boost social engagement on the social media network and to attract more users to their service. Beta…

October 31, 2017

5 Reasons Why You Should Jump On The Social Media Bandwagon

Since its inception in the early 2000s, social media networks have been growing rapidly. As of 2016, there are now 1.96 billion social media users and this number is expected to increase to 2.5 billion by 2018. There are currently 2 billion users on social media giant Facebook, 800 million Instagrammers, 340 million Weibo users,…

October 17, 2017

Brand Authenticity Most Important to Consumers in Asia

A global study by Colf & Wolfe has shown that consumers in Asia are more inclined to brands are more authentic, honest and open. The survey covered more than 15,000 consumers in 15 markets, 5 of which are in Asia – India, Singapore, China, Hong Kong and Indonesia. Colf & Wolfe’s 2017 Authentic Brands Study…

October 16, 2017

Sponsored Video Content Made Available on LinkedIn

It is still in the closed beta phase, but video ads in LinkedIn will soon come to fruition in the not too distant future. 2 months after launching native video, which allows users to upload videos onto the site, LinkedIn is now dabbling in sponsored content in the form of videos. They are now working…

October 5, 2017

Google’s First Click Free Replaced with Flexible Sampling

Google first introduced First Click Free (FCF) ten years ago and it was intended to let users sample publisher content and let them determine the value of said content. However, publishers first had to give permission to Google Search to access news articles that are behind a paywall, otherwise the articles will not show on…

April 5, 2014

Using Effective Keyword Research

It is really important to perform a fundamental research on keywords before you decide on which ones to rank for. This article explains in depth on how you can build an effective list of keywords for your website.   (1) Start off by grouping a list of User Search Queries (keywords) that your target audience...
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